Topic: Sitelinks. These are the official data.
The main consequences are:
The effect doping. The user is faced with a sitelinks is so impressed by its power and remain at first delighted, then under hypnosis, with the end result of being mechanically driven to click on this wonder with percentages, according to a statistic invented by me, are higher than 97% compared to any other web links or devilry. Some studies on long after the first exposure to backlink, confirm that the image of the site to become strong enough to remain etched in the mind of the individual for a time comparable to the memory of a strong hammer on a finger. Moreover, the sitelinks communicate more or less: "Dear user, what you're looking for gives you a first result, as you can see, is a super website that offers rich and appreciated. To you, below you can find the usual short pages."
Disorientation SEO. Sitelinks I seem to be the result of natural selection of some experiments made by Google on the improvement of the information provided to users. After several attempts have taken the current format. Many of the SEO work on how to be able to get led to the formulation of recommendations based on at least laughable visionary interpretations based on traditional models:
"The site must have a clear and Link Popularity."
"The website link must be absolutely authoritative, reliable and high quality."
"The pages listed are chosen by the algorithm based on link popularity."
Sitelinks I point out the emergence of entirely new algorithms based on analysis of user behavior automatic, something that few seem to have sensed SEO. At least from what is apparent from this detailed study of Ultra Tasted Sitelinks on . Taking the example of a site without a particular structure with low PR, not particularly ethical, authoritative and yet a lot of hits, Tasted Ultra submits that:
later commented on ABC Bots :
[...] However, it was recently made public the patent of the Google Sitelinks in which states that in the not-as I had suspected predicted on my blog (I do not put because the link is not spam, IO) all depends on user searches from the toolbar data (yuppi! then it is true), and, minimally, the structure of the site .
As for the structure of the site, do not need a particular semantic or html, just a simple html 4.01 tables. The important thing is that there is a site all in Flash.
Ultra. [...]
Again, for those who did not understand, the summary of the summary of how the algorithm of Google Sitelinks:
"everything depends on user searches from the toolbar data and, minimally, the structure of the site "
Finally, then, after landing on seobythesea of Google's Listings of Internal Site Links for Top Search Results quoted by Marco Ziero in view of the internal links to top sites on Google who plays where I found an excellent analysis, remaining true to itself, the recent patent Google. Note that the patent is not limited to describing the current implementation, as it has been deliberately expanded to include possible future developments.
As I read too much about , which is the case I decide to engage in the reading of the patent in the original (which are very instructive reading.) The central part that I think shows how the algorithm can be based on the analysis of data systems for storing log called "Log data storage 320. In paragraph [0036] Patent describes how these storage systems can store data related to access to web pages and / or sites. can store the number of times a page is visited . Also can be stored for each page, a table of and outbound links for each link data on the number of accesses , the average stay on the page, as well as a list of possible purchase of a product page .
short, the log data storage may include a full statistical surveys.
Point [0036] del brevetto originale con evidenziati i passi interessanti:
[0036] Log data storage 320 may store data associated with clients' 110 access of various web pages and/or sites. For example, log data storage 320 may include information representing web pages that have been accessed by clients 110, such as hyperlinks associated with the web pages. Log data storage 320 may also store information indicating a total number of times each of the web pages corresponding to the hyperlinks have been accessed by clients 110 and/or an amount of time (e.g., average) clients 110 have stayed on each of the web pages. Log data storage 320 may further include information representing the number of links (e.g., from various other web pages) that point to each particular web page identified in log data storage 320. Alternatively, or in addition to the information described above, log data storage 320 may include information indicating whether a typical client 110 scrolled through the web pages identified in log data storage 320 or linked out of the web pages without scrolling . In still further alternatives, or in addition to the information described above, log data storage 320 may store information retrieval scores associated with each web page identified in log data storage 320, where the information retrieval score indicates how closely a particular search query matches information on the web page. In still other alternatives or in addition to the information described above, log data storage 320 may store information identifying the likelihood that a typical client 110 will make a purchase associated with an item displayed on a web page. The likelihood that a purchase will be made may be provided by an entity (e.g., a company) associated with the particular web page or may be provided from user logs. In each case, the information stored in log data storage 320 may be used to determine a quality measure associated with a number of web pages in a particular web site, as described in more detail below.
La strana impressione. Penso che questa storia dei sitelinks faccia emergere molto bene, forse oltre quanto previsto, quelle che sono le possibilità di tracciare il comportamento degli users and to determine, precisely because of this behavior, important information about the real usefulness of the pages visited. Direct information obtained from users' behavior. If until now has
the structure, content and popularity , sitelinks teach that tomorrow counting behaviors.
